Social Media Manager - Sports

Audience Development · Melbourne, Victoria
Department Audience Development
Employment Type Full-Time
Minimum Experience Mid-level

Job Title: Social Media Manager - Sports

Location: Melbourne or Sydney - Hybrid (Australia)

Part Time to Full Time (Flexible)

About us

Engage is a global, established digital agency who provide solutions to some of the most progressive and successful sports and brands across the globe. Driven by data, we use the latest technology to help rights-holders and brands build audiences and drive new revenue streams. Our content services combine digital strategy, content production, and distribution to engage audiences across every screen and platform. Our clients here and abroad include ICC, Rugby Australia, VRC, Formula 1, MLB, NBA, Real Madrid, Guinness Six Nations, AFL, Godolphin, Chelsea FC,, World Horse Racing, Gran Turismo and heaps more. Everything we do is not only fresh but also rewarding and exciting. Our Australian offices are based in the heart of Melbourne and Sydney.

We pride ourselves on being a progressive, open-minded, flexible and inclusive employer. We invest in you so that you can focus on doing what you’re great at and have the tools to excel in our teams.

With modern pet-friendly office spaces, development opportunities, team activities as well as on-site yoga, free beer and breakfast mornings, you can be rest assured there is never a dull moment when working with the Engage team

Who are we looking for?

Are you a sports nut? Do you know digital media inside-out? Are you good at creating and publishing engaging content that will work on different platforms? We are looking for a Social Media Manager with at least two years of experience in a related role to come to Engage and make an instant impact.

The successful candidate will understand the ever-changing digital media landscape and actively develop content, media and engagement plans for our portfolio of sports clients.

You will be responsible for formulating digital strategies and overseeing their implementation from Instagram, Facebook, Twitter, TikTok and YouTube. An added bonus if you’re on the look-out for emerging platforms such as Discord and Twitch. 

This role requires an in-depth understanding of how our clients can best use social media and content to drive their individual KPIs - whether it be brand awareness, increasing participation, or selling tickets and subscriptions.  You will need a combination of strong social media knowledge, awareness of how to drive online engagement, and attention to detail and responsiveness. 

Your all-round sports knowledge, passion and the ability to create entertaining content for sports fans will be essential - be it for a cricket, AFL, rugby or soccer audience.

Main duties & responsibilities:

  • Plan social media content and maintaining the content calendar ensuring social media content is regular, relevant and engaging 
  • Publish content and work with partners to look for cross-posting/sharing opportunities (IG collabs etc)
  • Copywriting and posting using social media management tools
  • Engage with fans and followers to build relationships with the community and encourage engagement
  • Contribute to creative ideas for video content as part of output strategy 
  • Monitor project KPIs, working closely with the insights team
  • Monitor the success of the community and of social media in terms of the overall marketing strategy

Skills & Experience: 

  • Excellent in-depth understanding of all relevant social media platforms - YouTube, Facebook, Twitter, Instagram, Snapchat, TikTok
  • Strong knowledge and experience of digital publishing software and techniques. 
  • Strong copywriting skills including excellent spelling and grammar, as well as writing techniques to capture particular audiences
  • Ongoing awareness and interest in trends across social media, digital publishing, online video and sports output internationally 
  • Experience of social media strategy, KPIs and goals to increase a digital audience and engagement 
  • Knowledge and love of multiple sports is a must
  • Excellent communication skills, including experience in a client-facing role
  • Superb organisational skills, with experience of using project management tools such as Wrike, Asana, Trello, G-Suite and Slack
  • Basic Adobe Photoshop and Premiere skills desirable but not essential


  • Work flexible days, according to the appropriate sports-related calendar (some weekend work may be required)
  • Able to perform under pressure and to work to tight timescales
  • Be a good communicator with strong relationship management skills
  • Salary dependent on experience 
  • Must reside in Australia


We embrace diversity, value versatility and reward creativity:

  • 20 days annual leave excluding bank holidays, annual leave increases with each year of service
  • A generous Parental Leave Policy
  • A fun and friendly office and weekly social drinks
  • Internal & external development courses
  • International travel where required
  • Various sporting event attendance
  • All staff reward get togethers
  • Reward and recognition for length of service

How to Apply

If you believe that you are the person that we are looking for, please submit a copy of your resume in PDF format, together with a letter of introduction explaining why you are the perfect candidate to join our team.

Only Permanent residents / Australian citizens living in Australia will be considered (appropriate working visa required).

Thank You

Your application was submitted successfully.

  • Location
    Melbourne, Victoria
  • Department
    Audience Development
  • Employment Type
  • Minimum Experience